MissionTeller.media × AIDS Healthcare Foundation

The Roundtable

Five people. One table. One year they will never forget. Our goal is to create a space where they can sit down, talk honestly and let the story unfold naturally — while we make sure we're there to capture all of it.

1 Shoot Day one complete multi-camera production
4K Multi-Camera table coverage, tight singles and a planned overhead composition
Master + 8 + Trailer long-form, social and launch deliverables
Our Approach

Not a panel discussion.
A real conversation.

We really like the idea at the center of this brief. It doesn't need a lot of extra production layered on top of it. The people at the table and what they went through together are the story. Our job is to create the right room, put the cameras in the right places and then give the conversation enough space to become real.

01 / PRE-PRODUCTION

Build the room.

Two planning calls with AHF, a site visit or floor-plan review, shot list, lighting plan, camera strategy and technical prep. If the phone beat moves forward, we'll also test the recorded line before shoot day.

02 / PRODUCTION

Let them talk.

One multi-camera shoot day with approximately two hours of recorded conversation. We'll build coverage around the table so we can follow who's speaking while also catching the reactions, pauses and exchanges happening around them.

03 / EDIT & DELIVERY

Shape it carefully.

We'll work through the full conversation and build the 30-minute master, eight social cuts and launch trailer, along with the color, sound, captions, graphics and archive package required for final delivery.

Visual Approach

Simple. Warm. Intentional.

We love the simplicity of the look in the brief: dark, warm and focused completely on the people at the table. We would keep that, but we'd be very intentional about the shape of the room and the table. Our recommendation is a true round table for six, with one seat left empty, a neutral background and one dominant key light. The letter — and the phone, if that beat moves forward — are really all we need.

Camera Strategy

  • Three-camera 4K base production
  • Table master and tight participant coverage
  • Framing with headroom for clean 9:16 center crops
  • 4K acquisition for participant coverage
  • Long takes that allow natural cross-talk and reactions
  • Planned straight-down overhead hero composition centered on the round table
  • Optional fourth camera on slider priced separately below

Set & Lighting

  • Our recommendation: a true round table sized for six positions
  • One intentionally empty seat
  • Room layout planned around the overhead composition
  • Dark, warm lighting treatment
  • Single dominant key-light approach
  • Neutral backdrop with no logos in frame
  • Letter at each seat
  • Phone included if the remote-call beat moves forward
Production Team

The team behind the conversation.

We'll bring a crew large enough to do this properly, while still keeping the room comfortable. Once the conversation starts, we want the production itself to fade into the background.

On-Set Crew

  • On-Site Producer
  • Camera Operators
  • Production Sound Mixer
  • Gaffer
  • Grip 1
  • Grip 2
  • Camera Production Assistant
  • Production Assistant
  • Hair & Makeup Artist

Post-Production Team

  • Lead Post-Production Editor
  • Color Finishing
  • Sound Editing & Final Mix
  • Graphics & Caption Preparation
  • Media Management & Archive Preparation
  • Final Quality Control & Delivery
Equipment

Everything we need to do it right.

The equipment package is built around this shoot: clean multi-camera coverage, great sound, controlled lighting and enough flexibility to keep the technical side from interrupting the conversation.

Camera

  • 4 × Sony FX3 4K cinema cameras in the base package
  • Sony G Master lens package
  • Professional tripods and camera support
  • Support for the planned overhead hero composition, subject to site conditions
  • Production monitors
  • Media, batteries and camera accessories
  • Timecode synchronization across cameras and audio

Audio, Lighting & Grip

  • Individual lavalier microphone for every participant
  • Boom or table microphone for safety audio
  • Professional multi-track field recording
  • In-room playback for AHF-supplied oral-history audio
  • LED lighting package for the warm, controlled look
  • Small grip / lighting truck package
  • Stands, flags, diffusion and light-control materials
  • Power distribution, cabling and production support equipment
Production Day: The base investment includes one production day of up to 10 hours, including load-in, setup, filming and wrap. Crew time beyond 10 hours will be billed at 1.5× the applicable crew hourly rate.
Catering & Craft Service

Everyone on set is covered.

Catering, refreshments and craft service are included for up to 18 people for the production day. That includes our production crew, all five Roundtable speakers and the AHF-provided moderator. We'll coordinate dietary restrictions ahead of the shoot.

Included Headcount

  • Production crew
  • 5 Roundtable speakers
  • 1 moderator
  • Up to 18 people total

Included

  • Production-day meal
  • Craft service and snacks
  • Water and non-alcoholic beverages
  • Coffee service
  • Dietary accommodations coordinated in advance
Deliverables

One shoot.
A full collection of content.

Long-Form Master Approximately 30 minutes, 16:9 and chaptered, with opening title, lower thirds, chapter cards and end card. Full color and final mix. Delivered as 4K ProRes 422 and 1080p H.264, with SRT captions and dialogue, music and effects stems.
8 Vertical Social Cuts Eight individual 30–90 second films in 9:16, delivered as 1080 × 1920 H.264. Each includes burned-in captions and a name card on first appearance. The edits will be built from tight participant coverage rather than simply scaling the table master.
Launch Trailer One 45–60 second cut of the master created for launch and delivered in both 16:9 and 9:16.
Color-Matched Stills Full-resolution JPEG frame grabs: one per participant, three of the table and one overhead.
Camera & Audio Originals All camera and audio originals organized by camera and take, along with a sync map. The complete archive will be delivered to AHF on a dedicated Samsung T7 Shield portable SSD within two weeks of final delivery.
Graphics Typography and color will follow the project website using the fonts, palette and reference screens supplied by AHF. No AHF logo will appear in the body of the film; the logo will appear on the end card only.
Revisions: The project includes two rounds of revisions on the long-form master and one round of revisions on the eight vertical social cuts.
What We Would Do Differently

Keep it simple.
Make every choice intentional.

The brief already has a really strong idea at the center of it, so we don't think this needs a lot added to it. If anything, we would simplify the room even more and make a few visual choices that make the conversation feel bigger without getting in its way.

01 / THE TABLE

We'd make it truly round.

The brief allows for a round or oval table. Our preference would be a true round table. Everyone feels equally placed in the room, including the empty chair, and it gives us a stronger composition from every angle.

02 / THE OVERHEAD

One perfectly symmetrical shot.

As we read the brief, one image immediately came to mind: looking straight down over the center of the table. From above, the table becomes a perfect circle, with the five speakers and the empty chair creating a simple, symmetrical image. We'd plan to capture that as a signature hero composition for the film.

03 / THE REACTIONS

Don't just film who's talking.

Some of the best moments may come from the person who isn't speaking. We want to hold on those reactions — someone hearing an archive clip, turning over the letter or listening to the person across the table. Those quiet moments can say a lot.

Our recommendation: Before production, we'll confirm a true round table that works for six positions and gives us enough room to light and shoot it properly. We'll also evaluate the room during pre-production so the overhead composition can be planned safely around the selected location and available rigging conditions.
Schedule

October → December 2026

Pre-Production Beginning two weeks before the shoot
Production Late October / early November 2026 — one shoot day
Rough Cut Late November 2026
Final Delivery Early December 2026
Production Investment

One team from the first planning call through final delivery.

MissionTeller will handle the full production — planning, crew, equipment, shoot day, editing, finishing and final archival delivery.

Base Production: Pricing assumes production at AHF's conference room or another client-provided location with enough space to create the planned look. The requested optional items are priced separately below.
Base Production Investment
$37,400

One complete production from pre-production through final delivery, based on the scope and deliverables outlined above.

  • Pre-Production & Creative Planning $3,000
  • Shoot Day: Production Crew — Up to 10 Hours $8,000
  • Shoot Day: Camera, Audio, Lighting & Grip Equipment $5,000
  • Catering & Craft Service — Up to 18 People $1,200
  • Post-Production & Finishing $15,500
  • Samsung T7 Shield Archive SSD, Media Prep & Delivery $1,300
  • Production Subtotal $34,000
  • Production Fee — 10% $3,400
  • Base Production Investment $37,400
Catering: The $1,200 catering and craft-service allowance covers up to 18 people, including the production crew, all five Roundtable speakers and the moderator. It includes the production-day meal, snacks, refreshments, coffee and dietary accommodations coordinated in advance.
Archive Delivery: A dedicated Samsung T7 Shield portable SSD is included for delivery of the organized camera and audio originals, sync map and final archive materials.
Production Fee: The 10% production fee covers liability insurance, production administration, crew and vendor coordination, equipment logistics, scheduling, production documentation, certificates of insurance where required, accounting and overall production management.
Requested Optional Pricing

Additional options requested in the brief.

These items are not included in the $37,400 base production investment. They can be added individually if AHF decides they make sense for the final production plan.

Phone-Call Beat $750

Clean recorded line for the remote participant, technical testing before production, in-room playback for the table, recording, synchronization and integration into the final edit.

Fourth Camera on Slider $950

Adds a fourth camera package with slider and support equipment for an additional controlled moving angle during the conversation.

1:1 Social Versions $450

Square-format 1:1 versions of the three strongest vertical social films, selected after the primary social edits are complete.

Studio Quoted Separately

Our first recommendation is to use AHF's conference room if the site review confirms that we can achieve the desired look there. If a studio becomes preferable, we'll propose a location and provide the rental and associated location costs for approval before booking.

Who's Handling What

We'll take care of production.
AHF brings the people and the story.

AHF Provides

  • Participants and signed consent forms
  • Moderator and run of show
  • Location if production takes place at AHF's office
  • Oral-history archive audio clips for playback
  • Project fonts, palette, reference screens and brand assets
  • One point of contact for the engagement

MissionTeller Provides

  • Pre-production and technical planning
  • Production crew and equipment
  • Cinematography, lighting and production sound
  • Catering and craft service for up to 18 people
  • Post-production and finishing
  • Samsung T7 Shield archive drive and media preparation
  • Final deliverables and archive delivery
  • Vendor crew releases
Outside MissionTeller's Scope: Participant recruitment, participant consent administration, moderation and scripting are provided by AHF. Distribution and social posting are also handled by AHF.
Rights & Archive

This becomes part of AHF's archive.

AHF will own all footage, audio and finished work produced for the project. After the film has been publicly released, MissionTeller may share the finished work in our portfolio with appropriate credit.

MissionTeller.media

Let the conversation do the work.

At the end of the day, we don't want this to feel like five people sitting down to give interviews. We want it to feel like we're getting to sit in on a conversation between people who went through something together. Our job is to create the room, put the cameras in the right places and then get out of the way enough for something real to happen.

Comparable look from one of our projects.